Part of my job for Secure Cellar Door is to go around to winery cellar doors and talk to owners about what they need in a website. I try to encourage them to use e-commerce, or online shopping, as a means of directly selling to their customers. In touring around the wine regions of Australia, I am learning much about how the business operates. I have tried to list in this blog, not only advice on website and online presence, but also marketing in general.
My hope is that this blog will become a resource, not only for the wineries which use Secure Cellar Door, but also for the wine industry as a whole. I hope to explore first, setting up a website with all the latest incorporations of social media, as well as having content management and online shopping. Then I want to explore the community of the wine industry, and try to see small wineries can band together to get more of their product out there.
